Big Red Cars Breed Car Addicted Kids

The Wiggles' Big Red Car, but imagine if it was a Big Red Bike instead.

The Wiggles’ Big Red Car, but imagine if it was a Big Red Bike instead.

Ah, The Wiggles. Bless them, with their Big Red Car. I don’t know a great deal about them, aside from their colour identifying polo necks and the fact that they travel about in a Big Red Car, as I am more from a generation of Fraggle Rock, The Amazing Adventures of MorphThe Wombles and Sesame Street, but the latter seems to be ubiquitous no matter what your generation. Anyway, regarding The Wiggles, let’s focus on the car, people, let’s focus on the car.

The above photo is of the The Wiggles’ Big Red Car as it sits outside my local supermarket, hungry for a tired parent to feed it coins, begging for a small behind to settle down onto its plastic seat, pleading for the grip of a tiny hand on its steering wheel, so that it might commence its thirty second jiggle and sway as it entertains an altogether unsuspecting, small passenger; the same little soul that is ‘driving’ this red beast, although not in a legal capacity for some years yet. Driving The Big Red Car for them is, quite literally, their first ‘joy’ ride.

And with it comes what? The idea that this is the goal. This is fun. This is something to aim toward. And, perhaps most terrifying, this is utterly normal. Professor Carolyn Whitzman from The University of Melbourne penned a fantastic chapter in Transforming Urban Transport: The Ethics, Politics and Practices of Sustainable Mobility (edited by Nicholas Low) called ‘Harnessing the Energy of Free Range Children’, noting the connection between transport patterns of children and transport patterns later in life. In short, if you drive your kids to school, the chances are pretty spectacular that your kids are going to drive as soon as they can, they will look at PT options than those not driven to school and are highly unlikely to investigate active transport (namely cycling and walking) as viable transportation options. I would suggest that with The Wiggles showing grown men driving about in The Big Red Car and then having rides where you, as a child, can ‘drive’ around in The Big Red Car, we are perpetuating this lifelong habit.

This is further reinforced by the nursery rhymes that we sing to our children. A very cursory search for transport nursery rhymes  provides a treasure chest of songs about transport and, while I grant you, most are about public transport (there seems to be a virtual obsession with trains, perhaps indicating the time period from which they were written and gained in popularity), not one can be found on riding a bike. That’s a huge oversight, in my book, but also a great opportunity. Along with these missing rhymes, where are the oversized, novelty bikes for children to sit on top of and maybe experience pedalling a stationary bike? Where is the innovation, the alternative?

It would be terrific if we could all live in Copenhagen and have our 8 year olds get their ‘license’ to ride a bike. It would be fantastic to have our children have that same sense of pride and aspiration at being a proficient, confident bike rider. As it stands we are miles away from such a possibility, here in Australia. But if it’s true that we should start as we wish to go on, shouldn’t we be providing our children with a better start (and a better idea of normality) than ‘driving’ a novelty sized car and hearing songs such as Driving in my Car and I Love my Red Car (frighteningly, there is a ‘road version’ of this little ditty on YouTube)?

I know this is utopian in aspiration. Australia’s car industry has fuelled (ha ha! Get it?) perceptions of what mode of transport should reign supreme and I am not naive enough to entirely exclude the role that oil and big business plays in this discussion along with the status quo, the dominant paradigm and all the other stuff I riled against when I was in my 20s (and largely still do, I might add).

I guess I’m always amazed at how ingrained travel by car truly is but when looking at the facts above, it would be curious if it was any other way.

 

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